We cannot stress enough the importance of choosing the right packaging. You should not think of packaging design as an unnecessary step or an extra nuisance! It will help you to minimise your costs and to avoid shrinkage during transport…
So we’ve put together a list of mistakes that companies unfortunately make on a regular basis. After reading this article, it will be easier for you to avoid these mistakes and even stand out from your competitors.
There is more than one type of packaging…
In this list, we examine the most common mistakes regarding primary (consumer) packaging, secondary (collective) packaging and in particular tertiary (transport) packaging.
The last category includes packaging solutions, which do not come into direct contact with the product and are intended to protect the goods and the primary and the secondary packaging from the various hazards that arise during the distribution cycle.
A typical example of tertiary packaging is the stretch film: it is designed to keep the various secondary and primary packaging units together so that they can be transported more easily and safely.
Tertiary packaging is essential for the transportation of goods and its proper use enables companies to achieve high cost optimisation.
However, the following mistakes may prevent you from achieving this goal.
Optimization of costs: do not exclude this step!
Instead of a making a wild guess, you should be fully aware of the variables that could potentially affect costs during the distribution cycle. In addition to transportation costs, you shall also take into account expenditures related to the manufacturing and application of the packaging material.
- Research and well-thought-out planning in relation to tertiary packaging will ensure that companies can optimise and consequently reduce their usage costs.
In this respect, it is very important that companies not only use the machines correctly, but also review and improve processes and, as far as possible, seek to automate in order to reduce labour costs.
- Good packaging design (in case of primary and secondary packaging) means that, in accordance with the distribution cycle, you should select the ideal type, size and quantity of packaging material for the product to be shipped. This will enable the size and weight of the packaging to be reduced.
It will also reduce CO2 emissions and unnecessary transport costs.
The use of less packaging material may reduce the weight of the load and size of the load, making maximum use of the available space in the relevant means of transport.
The latest and most effective packaging trend is currently the optimization of the distribution cycle, in which the so-called Big Data can be of great help (data collection in large quantities from multiple sources). Logistical implementation of this new science allows companies to optimise their distribution cycle in terms of delivery times, distribution routes and reduction of transport damages. Analysis of these data leads to the development of more ecological and more sustainable packaging.
Insisting on the same materials and design for too long
The packaging industry is constantly evolving, looking for more sustainable and cheaper materials – especially these days.
Redesigning the packaging system may result in a reduction in size and weight or the use of more efficient and/or cheaper materials. Consequently, not only can the costs be reduced, but the protection of goods will also be more effective.
The innovation of materials is particularly important in case of perishable goods. Packaging trends identify new materials that allow companies to avoid additional costs due to shrinkage while keeping products fresh for a longer period.
The key to success lies in whether we can keep up with the changes and integrate them into our strategy solutions that are perfectly tailored to our company’s needs.
We forget about testing
Testing helps companies to consider whether they have chosen the packaging technology they want to use correctly. If a good decision has been made, damage and additional costs resulting from poorly chosen packaging can be avoided.
Testing helps companies to become more efficient, prevent the occurrence of over-packaging or under-packaging, and to optimise packaging without compromising the integrity and safety of the goods transported.
Disregarding primary and secondary packaging
The effectiveness of tertiary packaging also depends on whether a study or planning has been carried out previously in order to improve both the primary and the secondary packaging. The three systems should be tested in full, guaranteeing that they complement each other, but they should also be effective individually.
Failure to look for more sustainable solutions
Sustainability is not just a passing fad, it is a great opportunity for companies. Therefore, another of the most common packaging mistakes is not researching the newest sustainable solutions available.
Reducing materials and reusing or recycling them are among the most important sustainable packaging trends. In addition to complying with current standards, they are also economically efficient.
If you pay attention to the above mentioned points, you can create a more positive customer experience, and you will have a good chance to increase the company’s popularity and brand awareness.
Are you worried about making similar mistakes? Our company, Strapa-Pack Ltd. will find the best solutions for your needs.
When it comes to packing, you’re not left alone! We’re here to help you! J